When is a superhero not a superhero? Apparently, when he hails from the United States. At least, Marvel Studios thinks so. The studio is about to release the new Captain America: The First Avenger summer action film and brave Marvel execs are concerned that the name won’t travel well when it reaches foreign shores. Already, Marvel has announced that in Russia, the Ukraine and South Korea to name a few, the film’s name will be shortened to simply, The First Avenger – ostensibly to placate the hyper-anti-American sensitivities of overseas elites.
But, but … I thought our world-citizen, leader-for-all-mankind, ΓΌber-President was going to fix all that.
Hey Marvel, why not go one politically correct step further and re-title the flick for each of the countries it plays in? For example, in Berlin theaters the film could be called “General German.” In Guadalajara it could be “Major Mexico.” Movie goers further south could buy tickets for “Corporal Chili,” “Admiral Argentina,” “Private Peru” (that one almost sounds scandalous, doesn’t it?) and so on and so on.
I wonder how they’ll apologize to moviegoers for the protagonist’s unapologetically patriotic red, white and blue costume? Maybe they could digitally render the garish suit into a neutrally non-offensive Swiss Coffee sort of color and hand out glasses with the appropriate colors of each different country on the lenses. What's next, remaking Superman into "Super-gender-neutral-person"?
Hooray for Hollywood.
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